Legal

Privacy Policy

Last updated: 1 January 2025

1. Introduction

MK Gold (“we”, “our”, “us”) is committed to protecting the privacy of every person who interacts with us — whether you visit our website, walk into a branch, or contact us via WhatsApp or phone. This Privacy Policy explains what information we collect, how we use it, and how we keep it safe.

2. Information We Collect

When you use our website or contact us, we may collect:

Contact details — name, phone number, email address
Gold details — type of gold, approximate weight, purity, and purpose (selling or pledged release)
Location data — city or pin code to find your nearest branch (only when you permit browser location access)
Usage data — pages visited, calculator interactions, and session duration, collected via Google Analytics
Device data — browser type, IP address, and operating system, collected automatically

At our branches, we collect a government-issued photo ID (Aadhaar, PAN, Passport, Voter ID, or Driving Licence) as required by applicable law for gold purchase transactions.

3. How We Use Your Information

To call you back with a gold valuation estimate
To book and confirm branch appointments
To route your enquiry to the nearest MK Gold branch team
To send appointment reminders via WhatsApp or SMS (only if you have contacted us)
To improve our website experience using aggregated, anonymised analytics
To comply with statutory obligations under the Prevention of Money Laundering Act (PMLA) and applicable RBI guidelines

We do not sell, rent, or share your personal data with third-party marketers.

4. Data Storage and Security

Your data is stored on secure servers hosted on Railway (PostgreSQL database, India region). We use industry-standard encryption for data in transit (HTTPS/TLS) and at rest. Access to personal data is restricted to authorised MK Gold staff only.

5. Third-Party Services

Our website uses the following third-party services which may collect data in accordance with their own privacy policies:

Google Analytics 4 — website usage analytics
Google Tag Manager — tag and pixel management
Google Ads — conversion tracking for advertising
Meta Pixel (Facebook) — advertising performance tracking
WhatsApp Business — customer communication (Meta Inc.)
Vercel — website hosting and edge delivery

We recommend reviewing the privacy policies of these providers for full details of their data practices.

6. Cookies

We use cookies to remember your preferences and to enable analytics. You may disable cookies in your browser settings, though some website features may not function correctly as a result. We do not use cookies for advertising profiling on this website.

7. Your Rights

You have the right to:

Request access to the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data (subject to statutory retention obligations)
Opt out of marketing communications at any time

To exercise any of these rights, email us at grievance@mkgold.in. We will respond within 30 days.

8. Data Retention

Lead and appointment data is retained for up to 2 years. Transaction records at branches are retained as required by PMLA and applicable law. Analytics data is retained per Google's standard retention periods.

9. Children's Privacy

Our services are intended for adults (18 years and above). We do not knowingly collect personal information from minors. If you believe we have inadvertently collected data from a minor, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of our website or services after any change constitutes acceptance of the revised policy.

11. Contact

For privacy-related queries or complaints:

MK Gold
Email: grievance@mkgold.in
Phone: +91 70195 00600
Address: MK Gold Head Office, Bangalore, Karnataka, India